A MODERN APPROACH TO AUTOMOTIVE MARKETING, AD TECH AND ANALYTICS

Our Portfolio Companies Push the Boundaries of What's Possible

VISION

We’re changing the way dealers, agencies and OEMs go to market

Through our portfolio of proprietary software and data platforms, infused with our deep knowledge and suite of marketing solutions, we offer our partners a modern approach that delivers results.

OUR COMPANIES

COMPANIES

We put our clients in the drivers seat to success

ZEROSUM

ZeroSum is a leading provider of software, data and marketing automation services for the auto industry including ZeroSum MarketAI, a cloud-based AI platform which leverages machine learning and real-time data to inform and optimize marketing campaigns.

CLOUD THEORY

Cloud Theory is a software company that provides OEM's and their partners with real-time, comprehensive, and actionable solutions that include data, interactive tools, and expert consulting. Cloud Theory's cutting-edge technology gives its clients a glimpse into their competitive markets that they can't get anywhere else.

SEARCH OPTICS

Search Optics offers digital marketing services and advertising technology products for the automotive industry, specializing in fully customized, integrated solutions that emphasize a return on investment.

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HOOT INTERACTIVE

Hoot Interactive provides agencies and dealer groups a suite of software products to implement and manage advance dynamic inventory ad campaigns including HootVid, a fully automated solution that instantly reflects video ad changes across all distribution channels.

ADPEARANCE

Adpearance is the digital marketing company obsessed with generating quality leads. Our solutions combine cutting-edge technology, premium tracking, and an expert team to transform business results.